Bayview Community College

This concept project reimagines how a community college's digital presence can evolve beyond information delivery to become an educational ecosystem that seamlessly integrates industry-embedded learning with community problem-solving, creating graduates who are both career-ready and civic innovators.

The Challenge

Community colleges face increasing pressure to demonstrate value and improve outcomes in a rapidly changing educational landscape. Bayview Community College needed to transform its digital presence from a static information repository into a dynamic platform that could support new educational models, improve student success, and strengthen community connections. The challenge was to create a digital experience that would serve diverse stakeholders while fundamentally reimagining how community college education could be delivered in the digital age.

Our Solution

We developed a comprehensive redesign strategy that positioned the website as an extension of Bayview's educational mission rather than just a marketing tool. The solution centered on a learning-centered design approach that integrated classroom education with community problem-solving through interactive pathway visualizations, personalized learning experiences, and community engagement features. The new platform was built around a 'hub and spoke' architecture with audience-specific journeys, a cohesive visual system that enhances cognitive accessibility, and education-specific UI patterns that directly support learning outcomes.

Our Approach

• Conducted extensive research to understand the 'jobs-to-be-done' for different stakeholders, with special focus on underserved populations representing non-consumption in traditional higher education
• Developed a comprehensive brand identity that positioned Bayview as a transformative force 'activating potential' through the integration of career advancement and community impact
• Created a flexible visual design system with education-specific UI patterns, cognitive accessibility enhancements, and responsive behaviors optimized for learning experiences
• Structured the platform around a 'hub and spoke' model with goal-oriented navigation that guides users based on their aspirations rather than institutional structure
• Designed interactive tools including program explorers, career pathway visualizations, and community project showcases that bridge academic learning with real-world application

Impact

This concept project demonstrates how a community college website can evolve beyond information delivery to become an integrated educational ecosystem that fundamentally transforms the learning experience. By connecting classroom education directly to both career advancement and community impact, the redesigned platform supports Bayview's mission to activate potential through meaningful engagement. The design system prioritizes cognitive accessibility, responsive behaviors, and education-specific patterns that directly support learning outcomes while creating a distinctive visual identity that differentiates Bayview in the higher education landscape. While conceptual, this approach provides a blueprint for how educational institutions can leverage digital platforms to create more effective, accessible, and impactful learning experiences.